KEYNOTE PRESENTATION
What Generation Y Really Wants, and the Barriers to Giving it to Them

Penelope Trunk
Boston Globe
COLUMNIST


SESSION DESCRIPTION

It's true that generation Y is shaking up the workforce, but they're doing it as one of the most conservative generations in history. Generation Y wants security and guidance, which look like revolutionary requests at the onset, but in fact, these young people are just trying to follow rules, get their work done well, and shine at the office because they've been raised to shine everywhere they go. Penelope Trunk will talk about how to address these issues in the face of baby boomers who think they themselves are the real workplace revolutionaries, and gen-xers who have turned out to be more revolutionary than anyone expected--and have no patience for the group-thinking of gen Y.